Posted by Carten Cordell / Tuesday, November 27th, 2012
Ah, ballet. An art that takes years of dedication and sacrifice to master. A perfect mix of uninhibited emotion—just look at Natalie Portman in “Black Swan”—and flawless technique. The graceful movements, the hours of memorized choreography…luckily using The Washington Ballet (TWB) app doesn’t require the same skill. All it takes is a few taps here and there to connect to its studios and events at your fingertips.
The TWB app gives users inside access to information about upcoming performances—right now, its “Dracula,” “The Nutcracker,” “L’Amour (love, baby),” “Tour-de-Force: Stars & Stripes,” “Cinderella,” “Hemingway: The Sun Also Rises” and “Peter and the Wolf” that are featured—and includes profiles of the dancers and artistic teams.
Patrons can also play games while they wait for the curtain to rise and lights to dim. There’s a Nutcracker Drawing Game, which TWB Artistic Director Septime Webre describes as “fun-as-heck.” And there’s also a Nutcracker Quiz available that will challenge your knowledge of the ballet.
Along with the times and dates of future shows, the app lets iPhone or iPad users browse photos and videos, buy tickets and make donations. In a press release, Founder and CEO of snAppdecisions (the company who helped develop the app) Sherone Rabinovitz says, “The real challenge and fun of doing this project came in figuring out how to perform the marriage between ballet and digital mobile technology…I think we succeeded in achieving a really nice balance with this App and managed to capture the essence of TWB’s spirit.”
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