Moorenko’s Goes Mobile

Posted by The Editorial Desk / Wednesday, March 25th, 2009

While on a recent scouting expedition through McLean, I noticed a “coming soon” banner draped across the funkified ice cream parlor that was Moorenko’s.

(Image: Moorenko’s)

But as I was in-between meals (believe me, it sounds a lot cooler than it actually is), I told myself to slap on my investigative cap and follow up on that later.

Shortly thereafter, I noticed that others were bummed about the disappearing landmark (confusion voiced here; condolences expressed here).

With prime ice cream eating season just around the corner,  I figured it was time to see what exactly was going on with Ms. Susan Soorenko and her uber rich indulgences.

Turns out the McLean shop has indeed been sold (it’s poised to become a neighborhood cafe) so Soorenko could move her entire manufacturing operation to a new Silver Spring facility (part of an expanded wholesale push). She noted, however, that the old Silver Spring store will come back online in just a few weeks.

But NoVA folks won’t have to hightail it around the Beltway just to snag a scoop of cotton candy-gummy bear or Danish sweet cream.

Because Soorenko is now jumping into the residential delivery game.

“We deliver in pints, quarts and half-gallons,” she said of her door-to-door, frozen dairy distrubution scheme, outlining a desire to transport ice cream anywhere her pre-existing business takes her.

“It really can be anywhere–as long as we can weave it into our route,” she said of her proposed delivery reach, estimating that everywhere from Ashburn to downtown D.C. seems perfectly doable.

Delivery minimums will include four pints or two quarts per order, though no delivery charge will be added. Regular pints run about $5.50 while quarts retail for around $9.

Orders can be placed by calling the Moorenko’s office: 301-565-8050 or their special “ice cream emergency line” (aka Soorenko’s cell phone): 703-862-6595.

Soorenko has also recruited McLean’s Organic Butcher as a local drop-off point, so her old nieghborhood fans can still get their butterfat fix while sticking close to home.

Meanwhile, her products will continue to be carried locally by retailers like Whole Foods and My Organic Market. And Moorenko’s wares continue to pop up on more restaurant menus–all the Lebanese Taverna locations, every Ray’s location (Hell Burger and the Steaks), Overwood, American Flatbread and Bazin’s on Church proudly feature her ice cream (just to name a few)–with growing regularity.

“We’re really just a phone call away,” Soorenko assured us.

–Warren Rojas

Tags: American Flatbread, Bazin's on Church, butterfat, Gut Check, ice cream, Lebanese Taverna, McLean, Moorenko's, My Organic Market, Northern Virginia Magazine, Organic Butcher, Overwood, Ray's Hell Burger, Ray's the Steaks, residential delivery, Silver Spring, Susan Soorenko, Warren Rojas, Whole Foods