Chipotle’s Pinto Beans Contain Undocumented Bacon
Posted by The Editorial Desk / Thursday, August 18th, 2011
Bwhaaa!? (Image: Shawn Hine/Shutterstock; Vandalism: Kris King)
In what was probably the fastest PR disaster ever, a twitter user (Maxim editor, Seth Porges) shot off a few angry tweets at Chipotle when he, a “non-pork eater,” discovered that he’s been noshing on bacon for nearly a decade thanks to its inclusion in the burrito chain’s pinto beans.
According to the Consumerist report, those who order vegetarian dishes are alerted to the presence of bacon in the beans by staff, or should be, but those ordering meat items are thought to be fine. Which is pretty bad news for people who just don’t dig on swine.
Rather than raise a fuss, Chipotle CEO Steve Ells personally called Porges within two hours, apologizing for the blunder and promising to update its menus to note that the pinto beans contains bacon, which was confirmed by Consumerist. The new menus will start rolling out over the next several months.
In the meantime, however, all you non-pork eaters out there should probably just opt for the black beans.
- Kris King
Tags: bacon, Chipotle, Gut Check, Kris King, Northern Virginia Magazine, pinto beans, solid pr work, veggie nightmare, whoops