Chipotle’s Annual BOORITO Event!

Posted by The Editorial Desk / Tuesday, October 25th, 2011

Chipotle has always described their restaurants as “food with integrity.” They have a commitment to finding the very best ingredients, combined with the respect for the environment, animals and farmers. Their new ad, “Back to the Start,” gives a great example of how they’re incorporating more local farms and ingredients into all their restaurants. I love this- and certainly wasn’t expecting a Chipotle commercial the first time I saw it!

With that in mind, think about attending Chipotle’s annual BOORITO event!

Here is how it works: Dress in a costume inspired by the family farm, go to any Chipotle restaurant between 6:00 PM and closing on Monday October 31and Chipotle will give you a burrito, order of tacos, salad or bowl for $2, with proceeds (up to $1 million) benefitting the Chipotle Cultivate Foundation and Farm Aid.

There’s an online costume contest, too. To participate, customers dressed in a costume inspired by the family farm — a humanely raised animal (i.e. happy pigs, chickens or cows , a family farmer, a locally grown veggie — must each take a photo of themselves visiting a Chipotle restaurant on Halloween, and upload it online at Chipotle.com/Boorito or text “COSTUME” to 888222. One grand prize winner will receive $2,500, and five runners up will receive $1,000 each. Twenty honorable mention winners will receive a burrito party for 10 guests.

In addition, Chipotle produced a short called “Abandoned” to promote Boorito 2011. It is posted to the Cultivate Foundation website. This haunting film encourages people to “Show Family Farmers Some Love This Halloween” by participating in Boorito, and features an acoustic cover of “Mama, Don’t Let Your Babies Grow Up to Be Cowboys.” The song, made famous by Willie Nelson and Waylon Jennings in 1978, is sung in “Abandoned” by Karen O, lead singer for the Yeah Yeah Yeahs.

Support your local farms and eat some great food too!

– Jennie Whistler

Tags: BOORITO, charity, Chipotle, chipotle commercial, chipotle cultivate foundation, costume contest, farm aid, festivals, festivals in northern virginia, food, going back to the start, Gut Check, Halloween, Jennie, local farmers, local ingredients, Mexican, Northern Virginia Magazine, NoVA, nova mag, willie nelson