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Sugar Mama’s Ice Cream Opens in Fairfax

Posted by / Thursday, July 25th, 2013

A scoop from Sugar Mama's/Photo by Vicki Ballowe

A scoop from Sugar Mama's/Photo by Vicki Ballowe

By: Rachel Saenz

Fairfax has a brand new hot cool spot: Sugar Mama’s Ice Cream made its debut last Wednesday. “For being brand new, I’m pleased. The [feedback] has been very encouraging,” says owner Vicki Ballowe.

A resident of Fairfax her entire life, Ballowe raised her family and drove a school bus for 15 years, all while holding on to the hope of owning an ice cream parlor. “I have always loved ice cream,” says Ballowe. “I think it was instilled in me from birth as my grandfather was a milkman.”

Once she stopped bus driving, Ballowe made the decision to start pursuing her business. “There was a lot of research and prayer … I drove around to different shop venues and in January 2013, I was able to secure [a] Germantown Square location,” says Ballowe.

Soon after, her daughter and son joined the team and they brainstormed the name, “Sugar Mama’s”. All that was left was the ice cream. Standing firm against the yogurt movement, Ballowe approached Great Falls Ice Cream, a group of guys that “outgrew their shop” and now act as a small-batch distributor. After a tasting with Great Falls Ice Cream, Ballowe and family were sold on the flavors, hand-made product and local aspect.

Currently, Sugar Mama’s offers 19 different flavors including: coconut chocolate crunch, banana cream pie, s’mores, white chocolate blueberry and black raspberry with chocolate chips. They also have two fruit sorbet options. Flavors are set to change seasonally as well. 

In the future, they hope to solidify their goal of becoming “the old timey neighborhood ice cream shop”. Starting in the fall, they’ll be adding shelves of penny candies. As for Vicki, her energetic demeanor hints how excited she is about the business. “If I could have this one ice cream shop for the next 20 years, I would be as happy as a bug in a rug.” / Sugar Mama’s Ice Cream, 11208 Lee Highway, Fairfax; $2.99/single scoop

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