Rent The Runway Grows and Grows
Posted by Natalie Kaar / Monday, April 25th, 2011
Hervé Léger Coral Me Bad Dress; rental $150, retail $1,280 (renttherunway.com)
Hello there, shoppers! Here’s hoping you all had a wonderful holiday weekend! Even Monday isn’t bad when the meteorologists are calling for 80-degree weather, now is it? Speaking of things that aren’t too shabby, if you haven’t ever looked into Rent the Runway or explored it lately, you may be surprised to hear about all that you’ve been missing.
I had the pleasure of speaking with AJ Nicholas, director of public relations for the website, on Friday. She says the site, which allows fashionistas to rent designer dresses at a fraction of the cost of what it would take to buy them, now has over a million members and features 12,000 dresses from 120 designers. Plus, in January RTR added wedding apparel, featuring exclusive dresses and gowns from Robert Rodriguez, Calypso, Shoshanna, Nicole Miller and Badgley Mischka.
Imagine, ladies, a bridesmaid dress you adore, say from Nicole Miller, and instead of paying over $400, paying just $100! Or imagine showing up to your high school reunion in Hervé Léger (and paying just $150 instead of over $1,200).
Sizes 0-12 are available and a free “back-up size” is always offered along with the rental. Also, returning the rentals is cake. You just pack them up in a prepaid envelope, and RTR takes care of dry cleaning, etc. And, $5 insurance ensures you won’t be in for a pricey bill should you happen to spill some wine or split a seam as you dance the night away in your enviable ensemble.
If you haven’t signed up for membership yet, why the wait? Doing so is free. And wedding season is starting already! Not to mention, Gold Cup is less than two weeks away. And you know you want to dress up for a Royal Wedding party this weekend.
Happy shopping!
–Natalie Kaar
Tags: Badgley Mischka, Calvin Klein, Calypo, Catherine Malandrino, Herve Leger, Milly, Natalie Kaar, Nicole Miller, Northern Virginia Magazine, NoVA shopping, Rent the Runway, Robert Rodriguez, S.W.A.G., Shoshanna, TBD shopping, Tibi, Vera Wang