Globetrotting Fashionista Bringing Undeniable Style to Fairfax Corner

Posted by Natalie Kaar / Tuesday, November 22nd, 2011

Hello there, shoppers!

If you were at Friday night’s tree lighting ceremony at Fairfax Corner, you may have been lucky enough to receive a $10-off coupon to Undeniable Boutique, a new store—Alicia Russman, owner, has been pushing for it to open Black Friday, exact opening still up in the air—that shall soon become your go-to. Yes, do not misplace that piece of paper!

Haven’t you always dreamed of having your store, a place that you can truly count on for holding the perfect outfit for any occasion? Well, you may soon consider Russman, a globetrotting creative director/fashionista turned retail entrepreneur, your genie in a bottle.

What lies inside the not-yet-open doors of Undeniable Boutique is a “New-York-loft-meets-runway-chic” atmosphere, with a reclaimed wood runway and galvanized pipes, along with classic to edgy merch representing standout brands Russman followed “in boutiques from Seattle to Australia.”

Soon you’ll be able to shop from lines like Dear Creatures (LA), Yumi and Uttam (London) and Deby Debo (Paris). The overall focus: “vintage-inspired classics” and “nods to the ‘70s,” with clothing, shoes, handbags, tons of jewelry, tights, and even handpicked hostess gifts (to make things all the more convenient when headed straight to a party).

Russman describes her store, which is stocking a lot of specialty wear,  as a place “for women who like to dress for the occasion but not look like everyone else.” In terms of occasions, that can be an engagement party, wedding, bridal shower, baby shower, Sunday brunch, office holiday party … you name it.

And don’t think Undeniable will have an undeniable hold on your heart just for its incredible inventory and atmosphere. Russman, who had a very successful corporate career and who has scored more than a few tips from her New York antique store-owning mom, places the utmost importance on high-value customer service. Think: appointments after hours, a rewards program, home delivery, etc.

To make things even sweeter, during its opening week, the Undeniable sales team will be handing out free tees to shoppers.

See you there soon! Happy shopping!

–Natalie Kaar

 

Tags: Alicia Russman, Black Friday, Fairfax Corner, free t-shirts, Natalie Kaar, new Fairfax Corner stores, new stores in NoVA, NoVA shopping, S.W.A.G., TBD shopping, Undeniable Boutique