Sure Things: Revlon Grow Luscious Plumping Mascara

Posted by The Editorial Desk / Friday, December 30th, 2011

Hello, shoppers!

The hunt for the perfect mascara is age-old – and it will go on for many more stiletto-lash promises and extra-strength formulas to come. But ladies, I’m here to make the search a little more stress-free.

Although it’s not “designer” mascara – that will do the job, but for a pretty penny – Revlon’s Grow Luscious plumping mascara has withstood the makeup aisle test. For all the fashionistas confined to the Target beauty aisle, this new product fulfills its promise.

Revlon's Grow Luscious plumping mascara. (Photo courtesy of revlon.com)

The tube of Revlon Grow Luscious plumping, which runs a cool $6, is unassuming – boasting a run-of-the-mill conditioning formula – but is spot-on in its quest to strengthen and double the length of every glamour girl’s lashes.

It’s usually the brush that makes the mascara, with the application housing half the battle, and the Grow Luscious plumping “technology” takes note with its abundance of mini bristles. Although it can lead to a few stray eyelid specks, the brush keeps lashes clump free.

Available in blackest black, black and blackened brown, I personally opt for the first, but to each Revlon girl her own! Grow Luscious plumping is also available as waterproof.

The new plumping formula is an extension of Revlon’s Grow Luscious formula, which does the same job, just with a little less volume.

It’s nothing fancy, but it’s a solid staple.

Happy shopping!

–Cloe Gould

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