Citing a lack of regulation and access to safe, high-quality beauty products, Gregg Renfrew set out to create a brand that lived up to her standards and to educate customers about the harmful toxins that can find their way into some of our favorite products. The team at BEAUTYCOUNTER uses their own set of regulations, currently the strictest in the country, to screen every ingredient in the products for skin irritation, carcinogenicity, reproductive toxicity and other harmful effects. Each item that passes the test comes with a complete list of ingredients so customers are fully aware of what they put on their bodies. With products ranging from tinted moisturizer and lip sheers to body wash and face oils, conscious-minded consumers can enjoy on-trend beauty products without the buyer’s remorse. –Angela Bobo
(May 2015)