Destination: Kendra Scott is a great addition for all jewelry lovers who shop at Mosaic. Though Scott’s collection can be found locally in certain department stores, this is the first NoVA location for the Texas-based jewelry designer. “I was drawn to Northern Virginia for its incredible community. The people in the D.C. area are so kind, genuine and compassionate,” Scott says.
Atmosphere: The soft color palette throughout the store, mood lighting and open-space concept provide a warm and chic atmosphere. As Scott also notes, the store has the feel of her own home, which is very personal for her and is the reason behind her decor selections, from the furniture to the fixtures.
Bread and Butter: The Kendra Scott Color Bar is the heart of the boutique itself since it gives customers the chance to customize their own jewelry pieces from a vast selection of styles and stone colors. Shoppers also have the option of customizing pieces online, including through their mobile devices.
Sweet Surprises: Scott explains: “I love working with organic stones and quality materials whenever possible. They bring a unique quality to each piece of my jewelry.” You can find classic and trendy pieces at the boutique as well as bridal jewelry and charms that can be personalized to suit your style. Proceeds of certain charms will benefit specific charities.
Fiercest Fan: The designs can be bold and colorful, characteristics that can easily translate to her target audience: women who are not afraid to stand out and show their personalities through their fashion and jewelry picks.
Blows to Budget: The collection has an affordable price point, ranging from $15 for a charm to upward of $150 for pieces with more exclusive materials and stones.