Posts Tagged ‘S.W.A.G.’

Coif Crushes: Beauty Guru Claire Ashley of

Posted by Carten Cordell / Friday, July 26th, 2013

As a young tomboy, Claire Ashley of and beauty vlogger on Youtube was the personal hairstylist for her soccer team, braiding her teammate’s hair before every practice and game. As for makeup, her parents established a rule in which she was only allowed to wear makeup every Thursday in middle school. Ever the rebel, she sneaked makeup in her backpack anyway and dolled up as soon as she got to school. Ashley followed her childhood passions and developed a successful career as a Youtube beauty vlogger, freelance makeup artist, and creator of, where she also writes about fashion. We had a chance to speak with the young beauty guru about her love for all things beauty:

Photo Courtesy of Claire Ashley

 What prompted you to start making video tutorials for hair and makeup?

It was in my small college dorm room, with a half-eaten bag of sour skittles and a flip camera, where I realized my love for all things beauty. I would always light up when my friends would ask me to do their hair and makeup in college, so when I discovered the beauty community on YouTube, I found it to be the perfect creative outlet for me to teach girls what I’ve learned over the years. Plus I had just quit college soccer and was looking for a new hobby, so this filled the void perfectly! 

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Shop Tours: Dawn Price Baby in Reston Town Center

Posted by Carten Cordell / Wednesday, July 24th, 2013

Destination: Located in Reston Town Center,  Dawn Price Baby is the store for all your babe’s clothing needs.

Toddler-sized Racks at Dawn Price Baby in Reston Town Center (Photo by Kristy Ju)

Atmosphere/Attitude: Step into the space and find a mecca of brightly-colored clothes and small gifts for children.

Bread & Butter: The itty bitty clothes are made of high quality, washable material that can be mixed and matched for play dates galore.

Sweet Surprises

Three quirks of the shop that you can’t miss:

1) Some clothes racks are set at a toddler’s height. (Yes, little girls come in and pull off clothes from these racks that catch their eyes  to show their mothers.)

2) In stores now, there is a collection of “Mad Men”-inspired clothing for tiny tots – need I say more?

3) Each season, a clothing line inspired by a foreign country is released; this season’s theme is China.

Fiercest Fans: Customers range from wee toddlers commanding their own fashion sense to their parents and grandparents. Manager Melanie Lile says, “We watch the kids grow up. We have everyone from the typical mom working in the Town Center to a businessman from Mexico shopping for a present for his pregnant wife.”

Blows to the Budget: Apparel ranges from $22 to 50 and gifts/accessories range from $7 to 20.

Happy Shopping!

- Kristy Ju

Sidewalk Sales Worth Strolling By

Posted by Carten Cordell / Wednesday, July 24th, 2013

Photo courtesy of Brocreative/Shutterstock

It’s hard to enjoy the beautiful weather while constantly heading into stores. With the summer season in full bloom, however, several shops have decided to hold sidewalk sales so shoppers can have the best of both worlds.

Starting today and ending July 27, check outWinchester Days in Old Town, Winchester. Take advantage of the variety of events, including sidewalk sales and fun activities to highlight the great memories created while hanging around Downtown over the past years.

In Alexandria, Periwinkle at Potomac Greens is giving you one final treat before it closes for renovation. On July 27-28, the Old Town boutique is having one huge sidewalk sale with discounts on items ranging from colorful statement jewelry to adorably-patterned coozies. Whatever your needs may be, this event is worth cruising by for.

Many of our favorite stores in the Village at Shirlington are participating in a sidewalk sale event from July 26-28. Come shop at your favorite places, such as Ah Love Oil & Vinegar, Busboys and Poets, Cheesetique, Periwinkle, and many more! 

Mark your calendars for the annual Middleburg Sidewalk Sale on August 2-4. Watch for the orange and red balloons that help shoppers find stores and restaurants offering unbeatable deals throughout the weekend.

On August 10-11, make way for Old Town and Del Ray’s largest sidewalk sale of the season. With over 60 businesses participating, there is no doubt one can find some amazing buys, not to mention free parking in certain locations. Now that is an opportunity worth taking.

Happy Shopping!

- Meghan Furey

True & Co. Makes Bra Shopping A Whole Lot Easier

Posted by Carten Cordell / Wednesday, July 24th, 2013

Photo Courtesy of De-V/

Stopping by your local Victoria’s Secret and having a sales associate get all up in your business to deliver you with the correct bra size can sometimes be a tad overwhelming. 

Luckily for us, True and Co. has re-imagined bra shopping and provided us with an experience where we can skip the fitting room and the awkward measurements. 

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Fab Finds: Alli Marie Fall/Winter 2013

Posted by Carten Cordell / Tuesday, July 23rd, 2013

In the words of Marilyn Monroe, “Give a girl the right shoes, and she can conquer the world.” Allison Gettings, founder of Alli Marie, believes the same thing.

As a fourth generation member of the family that owns Red Wing Shoes, she has learned the business from some of the best shoe makers in America. Now she is branching out on her own journey to provide elegant, feminine and indulgently comfortable designs for women with a timeless sense of style.

Alli Marie was born from the idea that women shouldn’t have to compromise style and comfort when choosing footwear, and that every woman deserves a little luxury in their everyday lives. 

The line, which will be available online in Mid-August, features an array of leather flats, boots and booties in a variety of hues and prints, all of which are made in Portugal and retail from $285-$550. Each pair of shoes features a luxurious, removable footbed with arch support and superior, high quality cushioning. 

And a fun fact–each style is named after a woman in Gettings’ life who has inspired her. 

“My vision for Alli Marie footwear is to provide shoes that make women both look great and feel great,” Gettings said. “Our shoes are made for women with timeless style who value luxury and design, and who want shoes that will support them no matter what adventure their day brings.”


So, be sure to keep on scrolling and check out the styles that will soon be dominating your closet!

The Traci Boot; Available in size 5-10 (whole & half sizes); Available in Black, Stone & Caramel)

The Kelly Bootie; Available in sizes 5-10 (whole & half sizes); Available in Black, Eggplant & Caramel (Photo Courtesy of Alli Marie)


The Julie Flat; Available in sizes 5-10 (whole & half sizes); Available in Black, Smoke & Grape (Photo Courtesy of Alli Marie)


The Ava Flat; Available in sizes 5-10 (whole & half sizes);Available in Black/Smoke & Grape/Egglplant (Photo Courtesy of Alli Marie)

So, keep your calendars marked for Mid-August and follow Alli Marie on Twitter until the launch!

Happy Shoe Shopping!


–Rebecca Norris

Sure Sheer Coverage: Revision Intellishade Broad-Spectrum SPF 45

Posted by Carten Cordell / Monday, July 22nd, 2013

Revision Intellishade Tinted Moisturizer SPF 45 in Original, $47 (Photo courtesy of Revision)

Is it ever possible to spend time in the sun and not use greasy lotion to protect your face? With Revision’s Intellishade Broad-Spectrum SPF 45, this question can be answered with a enthusiastic YES. 

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Nordstrom Collaborates with Etsy Vendors

Posted by Carten Cordell / Monday, July 22nd, 2013

Since its inception in 2005, Etsy has quickly grown mainstream with a business model that serves as a global marketplace for independent designers. Nordstrom and Etsy have partnered this summer to bring you unique hand-crafts that feature individual artists’ talents and stories  in its At Home department through the “Etsy & Nordstrom Present” collaboration. The collection with bridal accessories and giftware is now sold online and in select stores, including Nordstrom of Tysons Corner. Check out the one-of-kind merchandise for the perfect gift for a new bride:

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How Hole-some! Perforated Fashion

Posted by Carten Cordell / Friday, July 19th, 2013

BCBGMAXAZRIA Luke Perforated Jacket, $248 (Photo courtesy of BCBGMAXAZRIA)

Whoever knew that holes in fashion could seem so PERFect? For those leather-lovers who hate putting away their favorite pieces with the rest of their cold-weather gear, perforated leather is a whole new way to wear the trend all year round. In their spring and summer collections, designers like Michael Kors and Proenza Schouler are opting for clothing and accessories with detailing that is punched in rather than popping out. From brightly colored bags to sleek pencil skirts, this peekaboo-esque style is breathable, sexy and is an easy go-to look for those trying to add some edge to their classic pieces. Whether pierced or laser-cut, perforated leather will pack some serious punch into your summer wardrobe. 

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Fab Finds: So Very Pretty Bras with The Little Bra Company

Posted by Carten Cordell / Friday, July 19th, 2013

Your chic outfit may be the first thing people notice, but the underpinnings beneath your clothing are just as important as the ensemble itself. Are they comfortable, stylish, and most importantly – are they as supportive as your best friend?

In recent years, bra companies have expanded their sizes for women with fuller figures, but the other end of outlier sizes has been slow to grow. With the slogan, “Good things do come in small packages,” The Little Bra Company covers beyond just your average bra sizes in the sweetest styles. Their bras run from a 28 A to a 38 A, a broad spectrum of sizes in which even the most petite-figured woman can find the perfect fit.

“Fit is a mixture of measurement technique and preference. Finding the bra that gives you the best fit and shape is as important as finding a bra that you feel comfortable and confident in,” says Cara Incandela of TLBC. You can feel equal parts of feminine and sexy in better-fitting bras that are specially designed to add that extra “oomph” to your “packages,” while maintaining your natural curves.

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Closet Crushes: Rosie Huntington-Whiteley

Posted by Carten Cordell / Thursday, July 18th, 2013

When the five day forecast is calling for temperatures in the nineties, there’s no better time to look to the celebs and see how they pull off flawless summer looks during the dog days of summer.

From shorts and skirts to airy dresses, Victoria’s Secret Supermodel Rosie Huntington Whiteley knows all the right combos to look great and feel even better without breaking a sweat. So, be sure to keep scrolling and check out these Rosie-inspired outfits to get you through the next few weeks!

Looking for something simple to run errands in? Try a pair of printed jean shorts and a breathable top; pair it with espadrilles and a cute clutch and you’re golden!

Rosie Huntington Whiteley

Heading to a concert in this dreadful heat? No worries, you can look great and stay cool in a pair of printed shorts and flowing top. Add your favorite sunnies and clutch to the mix and you’ll be concert-ready in no time!

Rosie Huntington Whiteley Style

Hoping to beat the heat while maintaining a truly feminine style? Pick up a maxi skirt and pair it with a light tank, waist belt and some of your favorite accessories!

Rosie Huntington Whiteley Style

If you have a date planned and want to look and feel fantastic, opt for a flowing dress that allows enough breathing room to feel the breeze as you walk down the street.

Rosie Huntington Whiteley Style

Happy Dressing!

–Rebecca Norris

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