Posts Tagged ‘@ViniferaReston’
Posted by The Editorial Desk / Wednesday, March 17th, 2010
(Image: Daily Yonder)
When FriendsEAT co-founder Antonio Evans released his “Top 100 Restaurants Using Twitter,” I was pleasantly surprised to find that D.C.-Metro restaurants made up over one-fifth (21 total) of the honorees and that several NoVA properties were prominently featured (#87 – Lebanese Taverna, #83 – Liberty Tavern, #45 – Vinifera, #9 – Busboys & Poets).
But as I perused the salute to social media skills, it became clear that I had no clue what criteria Evans had used to build his restaurant roll call.
Some had beaucoup followers but seemed stingy with their tweets. Others were clearly just regurgitating content originally disseminated elsewhere.
Although Evans declined to provide the specific methodology employed–he did maintain that the list had not been seeded with undisclosed clients from his Binary Bits PR operation–here’s a pseudo-explanation:
“We looked at a combination of off-site (meaning how they are represented outside of twitter), total follower, amount of tweets, and user engagement. Together with the Twitter API [and] along with a lot of data mining we got our answer,” he suggested.
Clear as concrete.
We’ve been tracking NoVA’s tweeting elite for some time now. And since I’ve not yet had a chance to do any significant data mining, here is my totally unscientific take on the most consistently engaging, feedback-hungry and, quite often, thoroughly entertaining hospitality agents working it 140 characters at a time:
* BGR: regularly mixes things up with followers, openly solicits new burger/shake suggestions
* Chef Geoff’s: constant updates, crazy specials/dining discounts
* Clyde’s: tosses out specials/tweetup invites at almost a fever pitch
* Dairy Godmother: a whole lot of dairy love sprinkled with community activism
* Georgetown Cupcake: the daily “secret flavor” alert alone is worth a follow
What local restaurants are on your must-follow list?
–Warren
