VA Made: Picky Eaters + Three Moms + Vitamix = Ice Pops

What started as simple breakfast smoothies for their children has turned into a full-fledged business.

Photo courtesy of Heather Engen

What started as simple breakfast smoothies for their children has turned into a full-fledged business. Cecilia Showalter, Heather Fruzzetti and Bree Murphy started TruMoms LLC, a healthy snack business selling TruPops, a frozen puree made from fruits and vegetables.

“We know that parents want better options for their kids, both for convenience sake and to get rid of the daily battle,” says Showalter. “You want to feed your kids something healthy and what’s out there for them is filled with a lot of junk.”  

The moms (part-time professionals—lawyers, corporate strategist) used their days off for brainstorming. “We try to include one vegetable and one superfood in every pop,” says Showalter, with the ubiquitous strawberry and the trendy chia seeds making it into the formula.  Afterschool snacking has gone foodie./ $3, trumomfoods.blogspot.comRachel Sanez

(September 2013)

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