A day in the life of a personal trainer in NoVA

From sunrise to sunset, here’s how Jessica Storm of NoVA’s Storm Fitness maintains a healthy lifestyle.

Jessica Storm at her studio in Reston. (Photo courtesy of Storm Fitness)

In today’s world, exercise and healthy eating are more than just trends, they are essential components of everyday life. As people are becoming more aware of the increasing benefits of regular exercise, alternatives to classic gym memberships are popping up across the country, including personal training. 

According to the Bureau of Labor Statistics, the number of personal training jobs in the U.S. is expected to grow about 10% from 2016 to 2026, which is faster than the average for all occupations. As this alternative popularizes, do you ever wonder how a personal trainer finds the time to take care of herself in addition to her clients?

Here, Jessica Storm, owner and head trainer of Storm Fitness, headquartered in Reston, shares what a typical day as a business owner, personal trainer and mother looks like.

5:30 a.m.

Wake up and read a passage from Eckhart Tolle, followed by 5 to 10 minutes of meditation or stretching in preparation for the day.

“That’s a big one I tend to go to, but I have a desk drawer of my favorite books,” Storm says of her latest read. “They are all uplifting and have something to ponder that I like to start my day with.”

6 a.m.

Time to fill a large bottle of water and head to the home office to check voicemails, texts and emails. Storm spends about 15 to 30 minutes responding to any urgent matters that may have happened over night, which can range from any of her 13 trainers needing something, a client that has an important question, reschedules or new inquiries from prospective clients.

6:30-7:30 a.m.

Prior to working out with others, Storm squeezes in an hour for herself five times a week, whether that be strength training, a mat-based workout or anything in between.

“My motto is consistency but balance,” Storm explains. “I look at it on a day-by-day basis. I encourage all our clients to listen to their bodies that way, because at the end of the day they should know what their body needs.”

 7:30-8:50 a.m.

As a mom, this is the hour Storm gets herself, as well as her two children, ready for the day. Once dressed and fed, Storm drops the kids off at summer camp (or school) and heads to the studio.

9 a.m.-3 p.m.

While she squeezes in a lunch break at noon, the majority of this time period consists of training with with clients back-to-back, as well as working on projects for the business as a whole.

“We have about 130 clients right now between all of our trainers. Our clients know how to work out on their own but they like the accountability and the change up,” she says. “It’s not just about exercising, we also handle nutrition, sleep habits and more.”

When it comes to eating habits, Storm encourages all her clients to enjoy food in moderation, without restricting oneself from any specific group of food.

“I don’t like any of the fad diets; I think America is way too obsessed with them,” she explains. “I just went on a two-week vacation and I watched the Italians eat carbs, pasta and pizza and none of them are overweight. They are sitting down and enjoying a meal with their families, none of which is processed. Enjoying food in a consistent way is key and I think that’s where our clients have had so much success.”

3-4 p.m.

For one hour, Storm takes her two mini Aussies for a long walk. “I try to enjoy just being in nature and present with them. This is my quiet time, as training clients can be demanding work.”

4-6:30 p.m.

The late afternoon is spent hanging out with her kids and following up on minor business-related tasks. Electronics are a special treat in the Storm household, so the kids are encouraged to play outside and enjoy the final rays of sunshine.

6:30-7:30 p.m.

While Storm’s husband prepares dinner, she wraps up the workday by responding to emails one more time, creating workout or nutrition plans and creating social media posts for the week.

7:30-9 p.m.

Family time: Dinner, games, a nice read, then time for bed for the kids.

9-9:30 p.m.

In a brief 30-minute period, Storm prepares for the next day by packing her kids’ lunches, checking on the dogs and marking her calendar.

9:30-10 p.m.

“I take a shower or bath if I really need to unwind, then read a book in bed for a few minutes,” Storm says. “I like to mix it up, but I am very sensitive to what I read, so it needs to be something generally uplifting or at least not too scary or sad or it will disturb my sleep.”

10 p.m.

Time to sleep in preparation to do it all again the next day.

“Living holistically is really a journey, so what’s the rush to get to a goal? Every person needs to slowly instill those habits or as I like to say, climb the rungs of a ladder. Just keep going, because you’re always going to learn from it.”

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