DeNada Designs’ Showroom

A skylight allows for natural light, creating an open and inviting atmosphere for customers, as well as for showcasing the knits.

By Angela Bobo

DeNada Designs' Showroom / Photo by Erick Gibson

DESTINATION:
DeNada Designs’ Show Room [52 O St. NW, Washington, D.C.; 202-361-6507; denadadesign.com]
DeNada Designs’ Showroom is located in a building composed of work and work-live lofts, which places it in the center of a creative environment in the District filled with artists. Appointments can be scheduled via info@denadadesign.com.

BREAD & BUTTER:
DeNada specializes in handmade Peruvian knits for men and women. The company is known for its innovative styles and adding a twist to the traditional scarf.

ATMOSPHERE/ATTITUDE: 
The showroom was designed by the founders of the line: owner Virginia Arrisueno, her husband and artist, Kelly Towles, along with Carla Cabrera and Marshall Johnson of the popular style blog “The President Wears Prada.” The inspirational workspace has an industrial feel while being minimal and clean. A skylight allows for natural light, creating an open and inviting atmosphere for customers, as well as for showcasing the knits.

SWEET SURPRISES:
Customers will be surprised to learn that each piece is created with polyamide, a synthetic fiber known for its angora-like warmth and softness. It is perfect for those who prefer a vegan-friendly knit. One standout piece is the versatile hooded-cowl circle scarf, which can be worn as a chunky scarf or a hooded poncho.

FIERCEST FANS:
“I don’t like to categorize our shoppers, as I think any one of our knits will look great on everybody. There is at least one item in our collection that will catch the eye of [any customer]. Our knits can be worn by both the business woman going to work and by the trendy style girl. The variation that our collection offers is what allows it to be attractive to all categories of customers,” says Arrisueno.

BLOWS TO THE BUDGET:
Knits range between $30 and $100.

 

(February 2013)

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