Periwinkle owner launches new, lower-priced online boutique.
A tight budget should not mean the end of a fashionable wardrobe. Periwinkle owner Elizabeth Mason recognized the need for a more affordable clothing option in NoVA, which prompted her to start the online retailer Pink Armoire. Inspired by the colorful armoire she keeps in a guest room, Mason hopes that customers will view the site as a place to get fun pieces for work and play at a great price point. “The only real difference from Periwinkle is the constant of a super low price (think $45 for fabulous blazers and $58 for a dress that could be from Shoshanna) and the fact that it is only available online,” she states. In an effort to keep prices low without the cost of a lease and employees, Mason states that she has no plans to open a storefront at this time. For now, customers can find everything from playful skirts and printed dresses to flowy tops and color-blocked sandals for under $65 on the website today.