Destination: While primarily an online store, the brand’s bright magenta-colored mobile fashion bus is able to go to events, private parties and more. Customers will be impressed to learn that owner Elizabeth Mason drives the bus herself to every event.
Atmosphere: The shop bus is equipped with a dressing room, sitting area, TV, clothing and accessories. “I put the fashion truck together so that I could promote the online store and give customers a chance to shop the merchandise and gain them as online customers,” Mason says.
Bread and Butter: “[We provide] looks for every day of the week that won’t break the bank,” she says. The Pink Armoire’s aesthetic embraces classic and feminine silhouettes. The goal is to provide fashion lovers with casual looks at an affordable price point.
Sweet Surprises: With prices under $100, everything can be considered a fabulous find at this boutique. “A gorgeous tulle skirt for under $50 that can be paired with a beaded top or a denim shirt, a fun puffer vest reminiscent of J.Crew for $65 in seersucker, a super comfortable pair of fun shoes with a coral heel for $58 or an awesome polka dot blouse for $32 are all hidden treasures at the Pink Armoire,” she states.
Fiercest Fan: Customers who shop here are adventurous, fashion-forward and enjoy trying trendy items without spending an exorbitant amount of money.
Blows to Budget: Ninety percent of Pink Armoire merchandise is under $65, with a select few items under $100. –Angela Bobo
More Info: shopthepinkarmoire.com
(May 2015)