Sarah Akram Skincare has become the sole, independent Virginia retailer of all-natural, California-based company Vintner’s Daughter. Here, Akram shares its importance.
From a former row home in Old Town, board-licensed esthetician Sarah Akram offers customized skin care to the local community. Since starting her concept five years ago, and officially opening a boutique, storefront location in 2018, Akram has made a point to use only the finest, all-natural products when offering facials, hair removal and lash and brow services.
Last month, Akram added a new company to her lineup of products at Sarah Akram Skincare—Vintner’s Daughter—a Napa Valley-born brand founded on the desire to create products that would provide multi-correctional results for myriad skin issues.
In honor of the recent launch, we chatted with Akram to find out how Vintner’s Daughter will benefit the beauty-focused clientele of NoVA. Highlights from our conversation below.
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Why not elevate skincare’s super ingredients even further? Active Treatment Essence leverages the latest advancements in natural science to take a tried-and-true skincare star—vitamin C—to new heights. For extra brightening our formula uses stabilized vitamin C. Famously unstable when exposed to light and air, vitamin C can easily lose potency. The stabilized form of vitamin C in Active Treatment Essence meets clinical percentages of activity high enough to replace a stand-alone vitamin C serum. The aqueous solution instantly absorbs, so nothing is lost to oxidation on the surface, and our dark glass bottles prevent light exposure for lasting activity.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ingredientdriven #activetreatmentessence #vintnersdaughter
What inspired you to open this concept, and what it has been like growing in Old Town over the past five years?
I have always been a proponent of a natural, noninvasive approach to skin care—including post-treatment skin care. I’ve been able to combine my techniques with innovative technologies and products to deliver game-changing results. I love Old Town—first starting on a second floor space on King Street to then graduating to our current space on South Fairfax Street—the history, the people (shout out to my clients!), the close-knit community of other small businesses, it’s been completely amazing.
Talk to me about Vintner’s Daughter products and how they will benefit your clients.
We are very excited to be the exclusive retailer of Vintner’s Daughter products in Alexandria—Vintner’s has two signature products that are both plant-based: the Active Treatment Essence (ATE) and the Active Botanical Serum (ABS). ATE delivers optimal nutrition, micro-exfoliation, brightening, firming and multilevel hydration to noticeably improve the overall appearance of skin. It’s a corrective-hydration step meant to be used after cleansing and before ABS.
ABS is a powerful, multicorrectional face oil infused with 22 of the world’s most nutrient-rich botanicals. ABS delivers optimal ratios of healing phytonutrients, balancing minerals, free-radical fighting antioxidants, strengthening phytoceramides, nourishing fatty acids and brightening vitamins to renew, repair, protect and tone the skin.
We pride ourselves on making sure we carry all natural products—I’m eight months pregnant and regularly use the lines I carry daily.
Do you have any in-house events coming up this spring?
We offer a comprehensive, 30-minute skin consultation that leverages facial imaging technology designed to take an in-depth snapshot of a client’s skin that can be monitored over time. This consultation is complimentary when reserving a facial. // 125 S. Fairfax St., Alexandria
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