Insider’s Guide: Alyssa Kovach shares her eco-friendly picks for beauty, fashion and more

From eco-friendly beauty products to must-stop sites throughout the region, here’s how Alexandria-based entrepreneur Alyssa Kovach leads a stylish life.

woman in black dress and jean jacket in front of rack
Photo by Christin Boggs Peyper

Creativity can strike at all hours. For Alyssa Kovach, a mom of three young sons, her lightbulb moment came during her late-night nursing sessions after she had her third baby. After a search for Alexandria-inspired clothing turned up nothing, the Alexandria resident dreamed up her own line, A|VA Apparel, working on the designs during those early newborn days. Launched last fall, the clothing and accessories are available online and at some local boutiques around town—and she’s also created the Alexandria Makers Market, which showcases the work of her fellow, local creatives. Look for the next Makers pop-up this spring. In the meantime, Kovach shares her favorite NoVA hot spots and fashion finds.

mac bottle of cleanser
Photo by Christin Boggs Peyper

Set It and Forget It
MAC Prep + Prime Fix+ setting spray is the perfect way to finish my look and be confident my makeup will be in place at the end of the day.”

blue and white tube of mascara
Photo by Christin Boggs Peyper

Eye Opener
My Thrive Liquid Lash Extensions mascara is the best I have ever used. It’s 100% vegan and cruelty-free, and with every purchase the company donates to different causes that benefit women.”

gold stud earrings
Photo by Christin Boggs Peyper

What a Stud
“I can live in my vintage Tiffany & Co. Elsa Peretti yellow gold-faceted button studs. They are clean, classic and pair well with any outfit.”

black flats with blue liner
Photo by Christin Boggs Peyper

Fantastic Flats
“My Rothy’s shoes are everything I’m looking for: comfortable, sustainably made and super cute. And they’re washable!”

Hey, Sugar
“I love Sugar House Day Spa in Old Town. I always leave there feeling amazing!”

colorful bar with blue stools
Photo by Rey Lopez

Date Night
“We love José Andrés’ Jaleo in Arlington. I always have a great meal and I love supporting someone who gives back so much time, energy and money to worthy causes.”

Happy Hike
“I bring my kids to the Winkler Botanical Preserve in Alexandria a lot. It’s a beautiful, tranquil nature preserve, and when I’m there I totally forget we live in a city!”


On Thursday, April 19, catch Kovach selling her collection of Alexandria-inspired T-shirts, tanks, hats, baby clothing and more at the Spring Market hosted by The Alexandrian and Jackson 20. The inaugural affair will include booths from local vendors, live entertainment, hors d’ouevres and more.

This article originally appeared in our March 2020 print issue. For more profiles on Northern Virginia notables, subscribe to our newsletters.

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