Fill your closet with new stores’ selections

Whether you want to go out and explore or stay indoors and shop online, here are some of the newest places to buy clothes and accessories in the area.

Photo by Robert Merhaut

Zoya’s Atelier
Falls Church
Mother-and-daughter-in-law duo Amy and Zoya Bitici coin their bridal shop in Falls Church as a shop “where New York style meets London attitude.” The designers carried in the store hail from those two cities, including Jovani, Suzanne Neville and Ian Stuart. Customers who book a bridal session are treated to Champagne, coffee or tea with their guests as they work with stylists to find or design a dress that complements their features. There is also a bespoke service, offering customers the chance to customize a gown with Zoya, who works with them to sketch designs, select fabrics and ensure the proper fit.

Twenty8 Fifty7
This new shop in downtown Leesburg calls itself a must-stop for posh women. The store carries everything from attire and accessories to home goods. They even carry some pieces for men and kids. The look you’ll get is one that is laid back with a bit of attitude; think shirts with witty sayings, harem pants, floral sandals and more.

Be Beauty
This shop surpasses your typical makeup experience by allowing you to create your own makeup. In addition to custom liquid foundations, BB creams, cream blushes, lipsticks and lip glosses that are free from parabens, mineral oil and petroleum, shoppers will also find seasonal shirts, dresses and accessories like purses, scarves and jewelry. Other offerings include makeup lessons, lash extensions and applications, custom airbrush tanning, bridal makeup and teen makeup packages. Appointments are encouraged, but walk-ins are welcome.

The Japanese retailer with a cult following brought joy to area fashionistas when it opened a brick-and-mortar store in Tysons in late fall 2016. Here you’ll find on-trend, minimal pieces that make for a fantastic base wardrobe, all while being super wallet-friendly.

The Hive
Sitting on the corner of Cameron and North Fairfax streets, Elizabeth Todd’s second endeavor into the boutique market—she also owns The Shoe Hive—The Hive is a sunlit space with white oak floors and white walls that is bedecked with on-trend designer products. Here you’ll find attire from contemporary brands such as Rebecca Taylor, Rag & Bone, Veronica Beard, Jenni Kayne, Tibi, Ulla Johnson and more; accessories from Jerome Dreyfuss, Standard Form and Commando; and jewelry from Lizzie Fortunato.

Urban Posh

Photo by Robert Merhaut

Step into this sunlit space right on the water, and the calm of the bright, gray-painted store lends itself well to the laid-back, on-trend California vibe of the pieces it carries. Opened by Angie and Pam Behbahani in June, Angie describes the pieces as “soft clothing that travels well, where you can dress it up and dress it down [to] meet an audience of everybody without breaking the bank.” Urban Posh carries a range of products from attire and bags to jewelry, sunglasses and shoes. They even have a section for infants to 4T with onesies and rompers.

Men got a new option for suit shopping when Indochino opened its first Metro-D.C. outfit in Tysons this past summer at Tysons Galleria. At the minimalist showrooms, style guides take a customer’s body measurements and match them to one of the three silhouettes offered. Customers can then customize suit features—lapels, linings, pockets and even 40-character monogramming—to their preferences.

Size doesn’t play a part in fashion, and that is the take of Eloquii, an attire store focusing on sizes 14 and up, that opened at the Fashion Centre at Pentagon City. Eloquii’s base is e-commerce, but the company that carries on-trend fashions and accessories and wide-width footwear brought its wares right up front with a pop-up location in the Arlington shopping hub.

Luxe watches and leather goods are abound at the Detroit-based company’s latest opening in Tysons Corner. Shoppers can also enjoy the complimentary monograming and customizable watch bar.

Ministry of Fashion
With a look best likened to urban street fashion, Ministry of Fashion made the move from Georgetown to the Fashion Centre at Pentagon City last year. The store carries items in attire and accessories for both men and women, and prides itself on supporting local artists.

The Shoe Box
With 50 years of experience in the luxury footwear market, The Shoe Box opened at the Fashion Centre at Pentagon City and carries more than 30 sought-after brands such as Jimmy Choo, Phillip Lim, Loeffler Randall, as well as its own line.

Lemoncello Boutique
This family-owned store at the Lee Heights Shops carries clothes for women of all ages as well as lines for kids, gifts and home decor.


Svaha, the brainchild of Jaya Iyer, offers dozens of STEAM designs in organic cotton for both boys and girls. Iyer teamed up with Eva Everett, a former co-worker at Fairfax-based ThinkGeek, and raised more than $30,000 with a Kickstarter campaign for the budding brand named for Iyer’s daughter.

Photo by Christin Boggs Peyper

Virginia Dare Dress Co.
Rebekah Murray’s first line launched early last year and was composed of three dresses. And she continues to launch new lines each season through her outfit that focuses on the social aspects of fashion by hosting small launch parties for each collection, ones that bring the theme of the classic yet whimsical pieces—mostly dresses—to life.

Whistle & Wild
This online-only store, founded by Fairfax resident Amanda Nelson, offers affordable clothing and accessories for women in their 20s to early 40s but aims to provide a little something for everyone. On the site you’ll find a blend of bohemian and urban chic from brands such as Mustard Seed, Jealous Tomato and She & Sky. The tops on the site range from T-shirts with trendy text to metal-hued blouses. Shoppers in search of either ’60s-inspired frocks or nightclub wear will be pleased with the dress selection. And not to be missed is the site’s collection of jewelry, which sports a Southwestern sensibility. About 80 percent of the apparel is made in the United States.

(January 2018)